§ 01 — Certified loose diamonds · Canada
Choose your engagement diamond with confidence, not luck.
Browse certified natural and lab-grown diamonds, or let our gemologist pick 3 for your budget. Every stone is checked in Montreal before it ships, anywhere in Canada.
Every Jouwell diamond
Verified- Certificate
- GIA · IGI · HRD
- Viewing
- 360° video of the exact stone
- Scored by
- A gemologist, since 1984
- Inspection
- Montreal, before it ships
- Price
- CAD, duties included
- Delivery
- Insured, about 10 business days
- Payment
- Charged once confirmed
§ 02 — Why choosing is hard
Dozens of stores, thousands of diamonds. Which one can you trust?
You want something better than the jewellery shop next door, so you look online and find dozens of stores and thousands of stones. Which one can you trust with a purchase this big? And it comes on top of everything else you’re planning and paying for. You shouldn’t have to become a gemologist, or be pushed by a salesperson, to get it right. You deserve to be listened to.
§ 03 — Shop by shape
Loose diamonds in every shape.
Round is the timeless classic. Oval is the fastest-rising shape for engagement rings. Thirteen shapes, all certified.
- Round
- Oval
- Princess
- Cushion
- Emerald
- Radiant
- Asscher
- Marquise
- Heart
- Pear
- Hexagon
- Square emerald
- Square radiant
Both are real diamonds, with the same hardness and sparkle. They differ in origin, rarity and price.
Natural diamonds
- Origin
- Formed by nature
- Rarity
- Rare
- Certificate
- GIA · IGI · HRD
Formed by nature over billions of years, and rare. Graded by GIA, IGI or HRD, so you know exactly what you’re buying.
See natural diamonds →Lab-grown diamonds
- Origin
- Grown in a lab, not mined
- Crystal
- Same as a natural diamond
- Excellent stones from
- about $1,000
Grown in a lab, not mined, with the same crystal as a natural diamond. Excellent stones start at about $1,000, so your budget goes further in size.
See lab-grown diamonds →§ 04 — Jouwell Diamond Score
Thousands of diamonds. One score tells you which are good.
Big catalogues show you every stone and leave you to guess. A certificate lists the grades, but not whether the stone is a good one. Our gemologist rates the cut, colour and clarity of every diamond from 1 to 100 each, then combines them into one score. One number answers the question that matters: is this a good diamond?
How to read a diamond certificate →Scale 1–100
§ 05 — Diamond of the day
Today’s expert pick.
One stone our gemologist would choose today, and why.
§ 06 — See your diamond before you buy
You see the exact stone, not a stock photo.
A diamond chosen from a stock photo and a list of grades is a gamble. So you see the exact stone, and its proof, before you pay.
- 6.1
360° video of every diamond
Turn the actual stone left and right and see it from every angle, the one with your report number.
- 6.2
A certificate you can check
Every stone is graded by GIA, IGI or HRD. Enter the report number on the lab’s website and see it for yourself.
- 6.3
Checked in Montreal
Before it ships to you, our gemologist inspects your diamond in our Montreal office and confirms it matches its certificate.
§ 07 — How buying works
Your card is charged only once your diamond is confirmed.
- 01
Explore on your own
Search every shape and budget, turn each diamond in 360°, and compare them by their Jouwell Diamond Score.
- 02
Let us pick for you
Down to a few favourites, or stuck? Tell us your budget, and our gemologist will choose 3 diamonds and tell you which one is right.
- 03
Receive it, checked
When you order, your card is held, not charged, until we confirm the stone. Our gemologist then checks it against its certificate in our Montreal office, and it ships insured to your door, usually within 10 business days. Shipping and duties are included; sales tax is added at checkout.
§ 08 — Buy the stone first
Buy your diamond first. Set it your way.
Many couples choose the diamond first, then have it set by a jeweller they trust. Your loose diamond arrives with its certificate, ready for any setting. Looking for a custom engagement ring? We can refer you to Sawaiia for the design.
How buying a loose diamond works →§ 09 — Who checks your diamond
A jeweller and gemologist for over 40 years.
We know how much is riding on this, and how much else you’re planning and paying for right now. So we don’t push. We listen first. Our gemologist has graded diamonds for more than 40 years and has helped family and friends getting married find exactly the diamond they wanted; Jouwell brings that same approach online. Every diamond passes through our Montreal office and is checked against its certificate before it ships. Not sure which to choose? Tell us your budget, and our gemologist will pick 3 diamonds and tell you which one is right.
About Jouwell →§ 10 — FAQ
Questions before you buy.
Where can I buy a diamond in Canada without overpaying?
Is it safe to buy a loose diamond online?
Are lab-grown diamonds real diamonds?
Will I pay duties or customs fees?
How do I know the diamond matches its certificate?
Can I return my diamond?
Can my own jeweller set the diamond?
Not lucky. Sure.
When the ring comes out, you’ll know you chose well: a diamond you’re proud to show everyone you love, certified, scored, seen in 360° and checked in Montreal before it ever reached you.