The Jouwell Journal
Know your diamond before you buy it.
Certificates, the 4Cs, shapes and fair prices, explained simply by a gemologist with 40 years grading diamonds.
-
Oval diamonds: ratio and the bow-tie
The fastest-rising shape in Canada. How to pick an oval that sparkles from end to end.
-
Round brilliant: the classic for a reason
The most sparkle of any shape, and the only one with a full cut grade.
-
Emerald cut: the hall of mirrors
Elegant, calm flashes of light, and a cut that hides nothing.
Newsletter
News from Jouwell
Diamonds worth a look and buying tips, a few times a year.
Help choosing